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The death of the press release has been greatly exaggerated. A well written and targeted press release is invaluable. But too many are written for the client and not for the targeted journalists and bloggers. That just kills the value. We explain how to do them right, evolving with various media while maintaining necessary quality. Plus Twitter is floating a trial balloon on allowing up to 10,000 characters. Would that kill Twitter or will we all except it like we did auto loading pictures and links?

Show Notes

Up-front stuff:

Getting Exposure for Your Business:

Bonus pic from Kahwa