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Chipotle, Apple, the FBI, and Yelp are all working public relations from different angles — some proactively and some reactively. Reactive is the worst because when possible, companies want to drive their own narratives with proactive public relations. This can be accomplished in the slow-but-steady growth of your brand through solid earned media, beyond just the traditional mediums. But when bad PR is coming at you like a train — like, say, Chipotle’s — there are some things you can do minimize the damage.

Show Notes

Be sure to tweet Josh Muccio and let him know you missed him this week!


Click here to watch this episode on YouTube!